Janet Mills US Inactive
Mills for Maine
⚠ Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.
Ad copy
Most $850 relief checks have now gone out to Mainers
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 42.1/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 72.4 · 1.7 · 70.4 |
| Spend range | USD 400–499 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 6.92 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 7 (2022-08-18 → 2022-08-25) |
| Created | 2022-08-18 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Janet Mills |
| Surfaced by | “senate:Janet Mills” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | neutral |
| Production tier | unknown |
| Who pictured | candidate |
| Symbols | money cash |
| Call to action | none |
| Standout element | Facebook content removal notice obscuring the original ad creative |
| Tactic | The ad was removed due to a disclaimer violation, so the persuasion tactic — touting $850 relief checks delivered to Mainers as a Mills administration accomplishment — is only visible via the ad copy, not the image itself. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.1% |
| 35-44 · male | 10.3% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.2% |
| 18-24 · female | 2.6% |
| 55-64 · female | 10.1% |
| 18-24 · male | 1.7% |
| 65+ · male | 4.4% |
| 35-44 · female | 14.6% |
| 55-64 · unknown | 0.1% |
| 45-54 · female | 12.5% |
| 45-54 · male | 8.8% |
| 25-34 · male | 9.2% |
| 55-64 · male | 6.5% |
| 25-34 · female | 11.4% |
| 65+ · female | 7.1% |
| 35-44 · unknown | 0.2% |
| 65+ · unknown | 0.1% |
