ANGIE CRAIG FOR CONGRESS
Families have lost too many loved ones to fentanyl that has come across our Southern Border. This is unacceptable, and I will continue working with local law enforcement to stop these deadly drugs from coming into our communities.
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| Overall score | 47.9/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 78.0 · 8.0 · 57.7 |
| Spend range | USD 4,000–4,499 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 37.77 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 30 (2024-09-03 → 2024-10-03) |
| Created | 2024-09-03 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MN — Angie Craig |
| Surfaced by | “senate:Angie Craig” |
| Issue | crime safety |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | candidate, police |
| Symbols | border, none |
| Call to action | learn more |
| Standout element | Candidate flanked by uniformed police officers in a suburban setting reinforcing law enforcement credibility |
| Tactic | The ad uses fear-based emotional appeal tied to fentanyl deaths and border security, then pivots to a reassuring image of Craig standing with local police to position her as a tough, credible protector of community safety. |
| Minnesota | 100.0% |
| Florida | 0.0% |
| Colorado | 0.0% |
| 18-24 · female | 0.6% |
| 45-54 · male | 9.9% |
| 65+ · male | 7.3% |
| 65+ · female | 12.1% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 8.7% |
| 55-64 · female | 13.2% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 12.9% |
| 18-24 · male | 0.7% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 9.8% |
| 35-44 · female | 12.6% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 5.8% |
| 25-34 · female | 5.8% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |