THE WATERS COMMITTEE
Allen Waters for Congress. Fighting for You.
Send A RI Republican To Congress Help me defeat Rep. David Cicilline (D-RI). Volunteer and donate online at allenrwaters.com. I am change. Allen Waters for Congress (R-RI-1) Commonsense. Traditional values. A 4th generation Rhode Islander.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 27.2/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 43.0 Β· 0.8 Β· 65.1 |
| Spend range | <USD 99 |
| Impressions | 3,000 β 3,999 |
| CPM (β $/1k impr) | USD 14.14 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 4 (2022-04-25 β 2022-04-29) |
| Created | 2022-04-24 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | |
| Languages | en |
| Candidate | RI β Allen Waters |
| Surfaced by | βsenate:Allen Watersβ |
| Issue | other |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Facebook content-removed placeholder screen showing the ad was taken down for policy non-compliance |
| Tactic | The ad leverages a direct challenger appeal β 'Help me defeat' a named incumbent β paired with a volunteer and donate CTA, but was removed by Facebook for disclaimer non-compliance, undermining its persuasive reach. |
| Rhode Island | 100.0% |
| 45-54 Β· unknown | 0.2% |
| 25-34 Β· female | 1.2% |
| 45-54 Β· female | 8.1% |
| 35-44 Β· male | 7.2% |
| 25-34 Β· male | 2.7% |
| 65+ Β· unknown | 0.3% |
| 55-64 Β· male | 18.6% |
| 45-54 Β· male | 13.1% |
| 65+ Β· male | 18.1% |
| 65+ Β· female | 16.0% |
| 55-64 Β· female | 11.3% |
| 35-44 Β· female | 2.8% |
| 55-64 Β· unknown | 0.1% |
| 35-44 Β· unknown | 0.3% |
| 25-34 Β· unknown | 0.1% |