Jeff Kessler for U.S. Senate US Inactive
KESSLER 2026
Lower costs. Better care. Real results.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 37.8/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 63.8 · 1.4 · 68.4 |
| Spend range | USD 200–299 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 9.07 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 6 (2026-05-01 → 2026-05-07) |
| Created | 2026-05-01 |
| Creative variants | 0 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Jeff Kessler |
| Surfaced by | “senate:Jeff Kessler” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | family |
| Call to action | none |
| Standout element | Dual-image carousel with bold 'Say Yes to Kess' fighting-themed overlays linking education and local jobs |
| Tactic | The ad uses a aspirational 'fighting for you' framing paired with family imagery and a punchy tagline ('Lower costs. Better care. Real results.') to build trust and emotional resonance with cost-pressured West Virginia families. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 18-24 · female | 1.4% |
| 45-54 · male | 7.3% |
| 65+ · male | 9.9% |
| 65+ · female | 19.0% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 6.8% |
| 55-64 · female | 12.7% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 12.5% |
| 18-24 · male | 0.9% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 6.9% |
| 35-44 · female | 12.1% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 4.0% |
| 25-34 · female | 5.8% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |
